Suspended 310 metres above the coastline, Zeta 77 crowns the Address Beach Resort on Bluewaters Island, offering guests a rooftop experience that is as visually captivating as it is culinary. Set against sweeping views of the Arabian Gulf, Palm Jumeirah, and Ain Dubai, this elevated destination redefines outdoor dining in Dubai. To translate its distinctive design and atmosphere into timeless visuals, Alex Jeffries, a leading interiors photographer in Dubai, was commissioned to capture the venue’s architectural finesse and refined character.
Elevated Dining with a Coastal Soul
With its concept rooted in “a modern oasis above the city”, Zeta 77 embraces a clean, breezy aesthetic. A palette of white and turquoise mirrors the sea below, while palm motifs and natural textures soften the sleek design. The open-air space flows between intimate cabanas, infinity pool lounges, and a vibrant cocktail bar—creating a seamless environment for daytime relaxation and evening sophistication.
Guests can unwind in private, air-conditioned cabanas equipped with televisions, music controls, and plush seating—blending luxury with ease in true Dubai fashion. Every element has been curated for both function and flair.
Photography That Echoes Experience
For spaces like Zeta 77, where design, light, and emotion intertwine, capturing the essence of place requires more than standard photography. With years of experience in interiors and architectural photography in Dubai, Alex Jeffries approaches each project with storytelling in mind.
Through his lens, Zeta 77’s tranquil daytime mood and sophisticated evening atmosphere are vividly expressed. From the geometric lines of the architecture to the soft ambient lighting, his imagery invites viewers into the space, making them feel part of the experience—even from afar.
Visual Content for Hospitality Branding
High-end venues in Dubai’s hospitality scene depend on standout visual content to support their marketing, branding, and media exposure. Jeffries’ work is used not only in promotional materials but also in editorial features, award submissions, and online campaigns.
Though this particular project was focused on still photography, many clients of Alex Jeffries Photography Group also incorporate professional videography in Dubai to enhance digital storytelling. For immersive spaces like Zeta 77, video can bring movement and emotion to life—perfect for websites, social platforms, and client presentations.
About Alex Jeffries
With over 15 years of experience working across the UAE, Alex Jeffries is a British-qualified photographer trusted by luxury brands, architects, and designers. He is accredited by the British Institute of Professional Photography, the Federation of European Professional Photographers, and the British Master Photographers Association.
Specializing in interiors photography in Dubai, hotel shoots, and commercial architectural projects, Alex combines technical precision with an intuitive understanding of design. His work is characterised by clarity, composition, and calm—ensuring every image reflects the true essence of a space.
Bring Your Vision to Life
For architects, interior designers, and hospitality developers seeking to elevate their projects, collaborating with a professional photographer in Dubai like Alex Jeffries ensures results that go beyond aesthetics. His mastery in luxury hotel photography, interior architecture, and visual storytelling provides clients with the content they need to attract, impress, and engage in a competitive market.